A pyramid hologram display reflects video, it does not float it

What you see

At a trade-show booth, a colourful animated object or logo appears to hover inside a pyramid-shaped clear structure on a plinth. viZoo's own product listing describes Cheoptics360 as a 'pyramid-shaped display system' letting '3D-objects... be viewed at a 360° angle,' meaning bystanders can walk around the unit rather than view from one side only.

How it works

viZoo's own material calls the mechanism only 'projection,' without naming an optical principle. The same pyramid form factor is described in more technical detail in a different manufacturer's own patent: Ventana 3D's US filing for pyramid holographic projectors states that such units use multiple transparent surfaces, each acting as its own angled screen reflecting a separate video source toward one viewing direction, an implementation of the Pepper's Ghost Illusion repeated on every face. This entry cites that patent only to explain the general mechanism class a pyramid-style case like Cheoptics360 belongs to, not as a claim about viZoo's specific internal engineering.

Viewing conditions and limits

viZoo's own specification lists three sizes: a Desktop unit (43×157×43cm, an 19×8cm picture), an M150 (150×243×150cm, a 79×23cm picture), and an M500 (560cm wide and deep, a 300×72cm picture), each claimed at a 360° viewing angle. In every case the cabinet is far larger than the visible picture, consistent with a projected-reflection design rather than a compact emissive one. A 2008 archived teaser for the same product line promoted images 'seen 360° in all ambient light conditions,' though neither page states a required brightness or a specific projector model.

What it is not

This is not a free-space or volumetric display: the image is a projected video reflected off angled transparent surfaces, the Pepper's Ghost family rather than an interference-recorded or light-field hologram. viZoo's own spec sheet labels the picture size a 'Hologram' while describing the underlying mechanism only as 'projection,' a gap between the marketing word and the stated engineering worth noting for this whole product category.

• Can the object be seen from every side at once, or only from faces that have their own projector or screen?
• How does the cabinet's full footprint compare with the visible picture size, a tell for a Pepper's Ghost-style case?
• Does the vendor describe the mechanism as a projected reflection off transparent panels, rather than an emissive or volumetric technology?

viZoo's own numbers describe a projected pyramid display sized well beyond its visible picture, the shape of a reflection-based illusion rather than any free-floating image.