Immersive Van Gogh is a multi-projector show, not a hologram

What you see

Immersive Van Gogh occupies converted warehouse-style venues; the producers' own promotional pages describe a roughly 25,000-square-foot exhibit space in one touring city, where Van Gogh's paintings, animated and set to a commissioned score, move across walls and floor around standing or seated visitors. No 3D glasses or headset are used. The touring company's own city-selection page, retrieved 16 September 2026, lists stops across North America including Chicago, Toronto, Los Angeles, Las Vegas and New York, confirming this as a traveling, licensed production rather than one fixed installation.

How it works

The producing company's own archived promotional page names the mechanism as projection directly, quoting the Toronto Star's description asking whether projections of paintings on walls and floors could be thrilling, and lists statistics claiming roughly 500,000 cubic feet of projection, 60,600 frames of video and 90 million pixels, figures that describe a bank of synchronized video projectors throwing moving imagery across a room's surfaces, not any exotic display. The same page credits Massimiliano Siccardi as artistic director and Luca Longobardi as composer, with the touring venture created by Starvox Entertainment, founded by Corey Ross, and Show One Productions, founded by Svetlana Dvoretsky, under the banner Lighthouse Immersive.

Viewing conditions and limits

Because the images are projected onto walls, floors and sometimes suspended screens rather than emitted as a light field, what a visitor sees depends on standing inside the venue and roughly facing an active surface; there is no single correct seat, and no personalized depth effect for individual eyes. The cubic-feet, frame-count and pixel figures are the producers' own promotional statistics, not an independently verified specification, and touring venues use spaces of different sizes, so projector count and screen area vary by city under the same title. The exhibit runs in a darkened, enclosed space, since daylight would wash out projected video as it would any large-throw image.

What it is not

The producers' own site never claims the show is a hologram, and the mechanism it does claim, projection and video mapping across a room's surfaces, is not the same as a free-space or interference-recorded hologram, nor a volumetric or light-field display; the imagery is confined to whatever surfaces the projectors hit and disappears if the beam is blocked. It is more precisely described, in the producers' own language, as an immersive projection experience, closely related to projection-mapping installations rather than any named hologram technology.

• How many physical projectors and what resolution are actually installed at a given touring venue, beyond the cumulative marketing statistics?
• Which company currently licenses and operates the show in a given city, given the historical divide between Lighthouse Immersive and other producers of similar Van Gogh projection formats?
• Is the soundtrack and visual sequencing identical across cities, or adapted per venue and ceiling height?

Immersive Van Gogh is a touring, warehouse-scale projection show with production credits and promotional statistics the company publishes about itself; none of that material describes holography, and immersive refers to being surrounded by projected video, not any three-dimensional optical reconstruction.